Many business owners think that public relations and possibly hiring a PR firm are just for large corporations. But it’s just as important, if not more so for startups. Here’s why.
When you start a business, the only people who know your company name are friends and family. But for any business to be successful, exposure is vital, especially when nobody knows who you are.
Public relations helps to craft a brand image, generate good publicity and establish relationships with shareholders and investors, customers, and the media. All of which helps with name recognition. PR can also help to attract new investors, generate profits by increasing sales and build the credibility and reputation of your company.
With the popularity of social media, businesses have changed their marketing strategies. Now, more than ever, public relations works to not only get a startup featured in traditional media like newspapers, radio, and television but also in social networking, blog sites and other types of online media. Media exposure provides benefits such as:
Customer Acquisition – If no one knows about your business, it’s pretty hard to develop a client base. Media coverage makes sure your name is out there, and good media coverage will make potential customers want to spend a few minutes checking out your company. This generates more traffic to your website and leads to an increase in customers.
Higher Search Engine Rankings – Whenever the press mentions your company, your search engine rankings will increase because people will start searching for you.
Build Brand Credibility – When your business has been referred to by press organizations, you can place something on your website that shows they have featured you. Because many people trust the media, stating that someone has featured your company helps to instill credibility and trust in your brand.
Attract the Right Employees – As a startup; you may not be ready to hire employees right away but as your business grows, you may need to hire some help. PR can showcase the advantages of working for your company and generate interest in potential future employees.
Promote Involvement in Your Community – This is an important part of public relations as it shows that you care about your clients and the community. This is something that can help a great deal if something goes wrong.
Create Awareness – Not everyone will need your products or services right away, but if your PR strategy is working correctly, they’ll think of your business when they do.
Crisis Management – Problems will happen at some point; it’s inevitable. When it does, you need to be ready to manage it properly, and that can only be done effectively with public relations and online reputation management.
As you can see, there are real benefits when it comes to public relations for startups. And it should be something you think about as early as possible. Possibly even before you launch your business.
Josh Nass is a public relations executive and sought after crisis communications specialist. He regularly appears on Fox News, MSNBC and other leading media outlets to offer his expert commenta