Every company has their own unique brand. It is what people think of when they see or hear your business name. Oftentimes, your brand is reflected in your logo and supported by marketing copy. Your brand is built over the course of time. It requires a lot of forethought, consistency, and strategy. Many people often […]
Many business owners and executives compare public relations with advertising. Yet, in reality, public relations is completely different. But, it’s still an important tool for businesses of all sizes.